If you try to locate the moment of a major paradigm shift, in the moment, perhaps by calling your album “Hip Hop Is Dead,” as Nas did in 2006, you’re slipping into weatherman territory. Will it rain tomorrow? Will another great rap album pop up? … If I had to pick a year for hip-hop’s demise, though, I would choose 2009, not 2006
Sasha Frere-Jones, in 2009. As Slate points out “It’s been fully five months since Rihanna took one of her thundering club-bangers to the top of the Hot 100, nearly a year since a rapper had a No. 1. (And Pitbull barely counts as a rapper.)”
Jay-Z, Freddie Gibbs, and the end of hip-hop : The New Yorker
Source: newyorker.com